Digital Marketing Strategies – Digital marketing means using phones, computers, tablets, or any electronic device to share ads and messages. It helps companies reach customers and check if the ads are working.
Table of Contents
Examples of Digital Marketing:
- Online videos (YouTube ads)
- Pop-up ads on websites
- Google search ads
- Paid posts on Instagram or Facebook
- Social media posts
Digital vs Traditional Marketing
| Digital | Traditional |
|---|---|
| Online ads, social media | Billboards, magazines, direct mail |
| TV is usually called traditional |
1. Social Media Marketing
Popular Platforms: Instagram, Facebook, TikTok, LinkedIn, Snapchat
Cool Facts:
- Most people have 8 social media accounts.
- Adults spend 2 hours 22 minutes daily on social media. → That’s 2.5 hours for companies to grab attention!
2. Influencer Marketing
- Brands team up with famous people or experts (influencers).
- Influencers post about the product → their followers see it.
- Example: A TikTok star wearing cool sneakers = more teens want them!
3. Email Marketing
- Companies send personal emails to customers.
- Example: → You added shoes to your cart but didn’t buy. → You get an email: “10% OFF today only!” or “Free Shipping”.
- This can turn “almost bought” into “bought!”
4. Digital Marketing Strategies – Content Marketing
- Sharing helpful stuff like blogs, videos, or tips.
- Goal: Teach customers without pushing “BUY NOW!”
- Example: A makeup brand makes a video: “5 Easy Makeup Looks for School.”
5. SEO (Search Engine Optimization)
- Making your website easy to find on Google.
- Use the right words so when someone searches “best pizza near me,” your pizza shop pops up first!
6. PPC (Pay-Per-Click)
- You pay only when someone clicks your ad.
- Example: Google ad at the top of search results.
7. Affiliate Marketing
- Like a referral reward.
- Someone promotes your product → they get a small % of each sale.
- Example: A YouTuber shares a link to buy a game → earns money if you buy.
8. Market Segmentation
Big Idea: Don’t treat all customers the same!
Steps:
- Split customers into smaller groups.
- Make special ads for each group.
Example:
| Group | Ad Idea |
|---|---|
| Teens (13–17) | Fun TikTok challenges |
| Moms | Email with baby product deals |
| Gamers | YouTube ads for new games |
Quick Recap (Grade 9 Style)
| Strategy | What It Does |
|---|---|
| Social Media | Post & connect daily |
| Influencers | Famous people promote |
| Personal offers | |
| Content | Teach with videos/blogs |
| SEO | Be #1 on Google |
| PPC | Pay when clicked |
| Affiliate | Reward promoters |
| Segmentation | Target small groups |